Fundraising has always been an innovative practice. The most out-of-the-box ideas are always the most likely to raise funds. This goes all the way back to childhood. Nowadays, kids selling lemonade on a hot summer’s day basically seem like a dime a dozen. But when I was a kid, it wasn’t as common.

A lemonade stand was a technical yet overlooked violation of the law, but at the same time an effective way of raising money by supplying the thirsty masses with what they wanted. This type of innovative and original idea just goes to show that the things we’re most interested in have always been most likely to see our donations. It’s all about coming up with new ideas to engage interest.

That’s why this Thursday’s Red Nose Day, hosted by NBC, is going to be such an incredible fundraiser. Think of it as a modern day telethon.

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