How do you know when your brand has become a success? When its name becomes a verb.  Think about it:

• You Google a search
  

• You Uber your way home
  

• You Skype your friends
  

And now you can Strive it to get a job. That’s Keith Bough’s goal, at least — to make his new, Denver-based startup app’s name into a verb.

Using Strive.

It was about a year and a half ago Bough started Strive, perhaps the most efficient yet underrated app that “strives” to help hourly wage workers find jobs that best suit them in the geographic location of their choice. For him, there was never that “Aha!” moment of inspiration that compelled him to create this service, but he always knew it was something that this portion of the workforce both needed and deserved.

“There are 75 to 100 million people in the U.S. who are hourly workers and to a large extent, they’re ignored with the ‘cool new apps,’” Bough says. “The Ubers, the Zillows, things like that are aimed at the higher end of the market.”

And with that, users are faced with fees, extra charges, roadblocks and a number of complications in all of their interactions. The idea with Strive is to provide a world class, value-added app to that demographic of the hourly workforce. For free.

That’s right: Strive is a mobile marketplace that connects employees with employers, all for free.  And using it really couldn’t get much simpler. Unique in the fact that it’s mobile-first, the app doesn’t require the job seeker to input any data or create any sort of account to search or even apply for a job. It’s something that Bough notes is a very deliberate strategy because, primarily, people want to find a job that looks interesting to them.

“The goal is fundamentally to take the pain out of the job search process for both the employer and the job seekers,” Bough tells us. “I think a lot of the other platforms have been sort of conceived and developed to serve the needs of big data — which is fine — but it’s not a good experience for the job seeker.”

Finding a job as an hourly employee has never really been so simple, and to make it even simpler, Bough plans to soon launch a “one-click apply” button that will quickly and automatically send the applicant’s resume and any other relevant information the user wants to a job in which they may be interested.

And for employers? Simply post a job to the app for $20 and an advertisement will be posted and will stay up for three weeks. Incredibly cheap. That’s where the revenue is coming in.

“Right now, we’re in a building phase and focusing on Denver. We’ve had about 10,000 app downloads. We’ve got thousands of active users in Denver,” Bough says. “The [next] challenge is getting the word out effectively — everyone that sees it loves it.”

That’s why he hopes that soon, Strive will be a national, then international company. Everyone that sees it loves it.

Especially “opportunity youth,” who are young adults between the ages of 18 and 24 — the recent high school graduates that aren’t in school, working high-turnover, hourly wage jobs.  There are about five million of these workers in America today, Bough tells us, and he wants to make sure they stay employed, which is why he’s been working on developing relationships with schools as well as with various grassroots youth-serving organizations like Goodwill, United Way and the Boys & Girls Club to get the word out about Strive.

“As long as you always do what is right for that group you’ll develop their trust and loyalty. My goal and fundamental foundation of Strive is to only do what serves that hourly worker,” he tells us, “it’s not altruism; it’s just that I think that’s what people want.”

Looking for a job? Is your company looking for the most qualified employees in the workforce?  Learn more about Strive here. Download the app for iPhone and Android.